Czech Dream

Name: Czech Dream
Genre: Crime, Documentary
Released: 2004-06-03
Duration: 90 min
Cast: Eva Williams, Alexander Hemala, Varhan Orchestrovič Bauer, Martin Přikryl, Jaromír Kalina

Rating

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Release Date

6/3/2004

Runtime

90 mins

Genres

Crime Documentary

Overview

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Status

Released

Original Language

Czech

Budget

Revenue

$17,393

Homepage

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How It Feels

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A clever social experiment disguised as a prank, where two filmmakers expose how readily we're seduced by advertising and consumer spectacle. It's part con, part mirror held up to society, leaving you questioning what you'd have believed too.