Xin Yumeng

Xin Yumeng (辛雨蒙) is a Chinese filmmaker, director, and animator. She gained widespread international recognition following the viral release and surprising box-office success of her independent animated feature film Niu Lai (牛来). Known for her distinct DIY visual aesthetic, unique character modeling, and unconventional approach to narrative storytelling, Xin represents a rising wave of viral digital creators in contemporary Chinese cinema.